Local Artisan Market
Lovingston, Virginia
HeART of Nelson now carries wine from three of Virginia’s beautiful vineyards. And all three are right here in Nelson County! Welcome Afton Mountain Vineyards, Cincinnatus Vineyard & Farm and Lovingston Winery.
Stop by and grab a bottle of your favorite as a gift for most any occasion, for a picnic or simply to enjoy at home.
HeART of Nelson. More than a gift shop. An artisan shop and now your place for great local Virginia wines!
2025 Lovingston Fall Street Festival - October 18, 2025 - See More On Our Events Page!
2025 Lovingston Fall Street Festival - October 18, 2025 - See More On Our Events Page!
Our Mission and Commitment
HeART of Nelson Artisan Collective is a group of artists seeking to bring their love of traditional skills and techniques to the local community and beyond.
As a collective, we work together to operate the store, helping keep our art affordable. Visitors are able to meet and chat with the artists who are on duty during our business hours. The HeART of Nelson has become a popular place to find unique gifts for all occasions and locally made mementos for visitors to our area.
Testimonials
“Happy to see a shop like this in our little Village of Lovingston. Hope we can see more.”
— T. Ponton
“Love shopping for unique Nelson County gifts!”
— C. Hein
“Beautiful creative local handmade items in a unique setting well worth the visit! Reasonably priced and one of a kind treasurers.”
— L. Snyder
“Lovely artist’s collective! The items are all very well made. The paintings are really fun and the prices are reasonable. A great place to purchase gifts or housewarming presents. I’ll stop in frequently when I am visiting Lovingston.”
— A. Lovejoy
“Great fun store showcasing wonderful talent”
— J. Ramsay
“Great folks and really great gifts and handcrasted items! Love this place....”
— J. Mednis
Our LOVE sign was imagined by Artisan, Beth Mehring, and constructed by the architect, Paul Quenneville and several willing friends. Much gratitude!